I’ve worked with brands and people from all kinds of industries, and welcome clients big and small, new and established.
With years of experience as a board director in advertising agencies, specialising in strategy and brand planning, I’ve helped clients achieve remarkable brand growth in challenging environments, often outperforming the market with limited resources.
During this time, I discovered my passion for helping people develop and grow: I coached and mentored colleagues and trained the advertising industry for the Scottish IPA.
I’m genuinely fascinated by people and brands, and love to explore what makes them special.
As an independent brand strategist and executive coach, my mission is to help clients explore all that is possible for themselves, their brands, and organisations, and choose the future they want.
Highland Spring was the number 4 bottled water brand in the UK. My strategy helped it leapfrog Volvic and challenge Evian for the number 1 spot, even though it was outspent 6:1 by Volvic and 8:1 by Evian.
My repositioning for Dobbies stretched it from a gardening brand to a mainstream green brand, making it an ideal acquisition target for Tesco.
My brand strategy for a consortium of major dairy companies in Scotland helped turn around a long term decline in milk sales, outperforming England & Wales and generating 160m incremental litres on a media spend that averaged just 6.5% of the annual combined soft drinks spend.
